Adslot research projects
Adslot builds multiple Adtech products that are used worldwide to facilitate the purchase and management of advertising campaigns. My role as a UX Design Lead and research lead saw me work collaboratively in an Agile environment with Engineering, Design, Product, and Leadership teams across the entire product lifecycle.
I lead a range of projects through cycles of user research discovery, iterative design, validation, and staged implementation, Below is a small sample of some of the Research projects I undertook to help us pull insights from data and prioritize features.
Note: Due to the confidential nature of these projects I cannot place large amounts of detail online, for more information please get in touch.
Kano prioritisation
I implemented multiple Kano research projects to help our product team prioritize complex feature sets based on user feedback. Kano is an industry-standard methodology using standardized surveys to place potential features in 4 key categories.
Kano surveys aim to measure not only the surface-level value of a solution but also the severity of the problem that the user is facing. This helps companies avoid solutions that may seem highly impressive at a glance but gain little traction once built because the underlying problem they solve is not severe or apparent enough to drive adoption.
Understanding chat
Communication is at the center of our products at Adslot, Whether it is users signing off on contracts, collaboratively making updates and changes, or chatting via the inbox, understanding how users communicate in our product is key.
I designed a dashboard that allowed us to take a deep dive into how users were communicating on our platform. The dashboard would auto-tag messages with keywords and pinpoint the stage in the workflow users were at when sending the message.
This allows us to do a thematic analysis of what users are talking about at specific points of their workflow within our product. It also allows us to view messages relating to upcoming features or to inspire ideas for features that are not yet on our roadmap.
UMUX Lite
The UMUX LITE is a 4 question industry-standard survey that attempts to score a product’s user experience by measuring two key areas.
How useful is the product?
How useable is the product?
Umux lite goes deeper than surveys such as NPS or SEQ and focuses on things that are specific to what makes a positive or negative user experience for products. Its wide usage across multiple products means it can be used to benchmark a product against others in the industry. It can also be used to gain a running metric of usability and usefulness that changes in a product over time. Unlike its predecessors such as TAMS and the System Usability Scale it is lite weight producing the same metrics but only using 2 - 4 questions.
As part of my role as Lead UX researcher I implemented and ran the UMUX lite across 3 major products live over 5 countries.
